
CSHR publishes a Tool on Meaningful Stakeholder Engagement
Authors -
Lucy Amis
Are you a sports organisation or event looking to align with international human rights standards in your activities?
If so, you should be meaningfully engaging with your key stakeholders and find ways to integrate the views of those (potentially) impacted by your activities in your decision-making.
This tool was designed by the Centre for Sport and Human Rights (CSHR), with the support of ThinkSport and Innosuisse, to guide you in this process.
Discovering the Tool
In October 2023, as part of an ideation session organised by ThinkSport (as part of the Innovation Booster - Sport & Physical Activity powered by Innosuisse), participants recognised that stakeholder engagement could lead to adverse consequences if not aligned with standards such as the UN Guiding Principles on Business and Human Rights (UNGPs) or the OECD Guidelines for Multinational Enterprises (OECD Guidelines).
Participants highlighted the need to create a sport-specific tool to help organisations conduct meaningful stakeholder engagement in line with human rights standards, societal expectations, emerging industry good practice and new regulatory demands. For more information on the background of the tool - including the project that led to its creation, key contributions and methodology, please see this document.
This tool aims to help sports organisations and event hosts/organisers conduct stakeholder engagement that “benefits people potentially at risk of negative impacts” and “supports robust due diligence processes within business.” The human rights due diligence process mirrors standard risk management practice, but its stand-out characteristic is meaningful stakeholder engagement to ensure people-centred outcomes.
There is a major push across industries towards a more collaborative, dialogue-based model of stakeholder engagement. This model often positively benefits organisations and the people impacted by their activities and supports ways to prevent or remedy abuse. This tool supports enhanced accountability and ethical leadership within sports operations.
This tool builds on emerging good practice in sport and adapts frameworks from other sectors to the world of sport so they align with human rights due diligence. This tool aims to help you navigate the nuances of your future engagement efforts. It provides a step-by-step approach, with key questions to ask yourself and top-level guidance at each stage, recommendations, things to avoid and fictional examples from sport.
This tool features specific recommendations for leaders and supports them in taking a more sustainable and responsible approach to stakeholder engagement. We also signpost additional material on how to engage with specific affected groups and manage situations that require extra sensitivity or specialist input (e.g. persons with disabilities, survivors of abuse, migrant workers, children, etc.).
This tool is designed for all sports organisations - from the international to local club levels - and event hosts/organisers. It will be particularly helpful for those conducting the engagement (managers, federation or club staff, human rights advisors, event operational teams, consultants, etc.). The tool will also be of interest to various levels of seniority and departments - particularly senior leadership, who play a critical role in embedding meaningful stakeholder engagement into their organisational culture.
This tool aims to inspire good practice across the board, including among commercial partners like sport sponsors, broadcasters, suppliers, licensees and more. It may also be useful to civil society organisations and affected persons looking to share good practice with organisations that want to engage.
Anyone looking to engage stakeholders can use the tool. For example when:
- Adopting/revising regulations, policies, governance or strategy
- Developing event bidding requirements using a human rights-based approach
- Conducting risk assessments and due diligence for investments and partnerships (such as infrastructure or sponsorships)
- Planning or delivering sporting events
- Leading human rights impact assessments
- Adopting/creating remedy and grievance mechanisms
This tool focuses on stakeholder engagement and assumes you are already familiar with human rights due diligence. However, if you would like to know more, we redirect you to other resources, such as CSHR’s guide Championing Human Rights and its Human Rights Playbook Series. This tool also refers to other useful tools such as CSHR’s Roadmap to Remedy and Glossary.
This work was led by the Centre for Sport and Human Rights in collaboration with ThinkSport as part of the Innovation Booster - Sport & Physical Activity, powered by Innosuisse, the Swiss Innovation Agency. Innovation Boosters offer both a space to reflect on ideas and a means to resource their realisation.
This tool was created on this basis. It was supported by a wide range of actors across the sport ecosystem. We would like to thank all those who supported and contributed time and expertise to this initiative. For more information on the background of the tool and key contributions, please download this document.
This is just the start. With further resources and the continued support of civil society, trade unions, affected groups and their representatives, CSHR aims to build on the overarching tool with a suite of supplements to support engagement with specific categories of affected people, e.g. athletes, survivors of abuse, fans, workers, volunteers, host city residents, women, children, indigenous communities and others.
We will aim to work proactively and directly with impacted communities and to expand the geographic scope of our research.
Navigating the tool
This tool builds on emerging good practice in sport and adapts frameworks from other sectors to the world of sport so they align with human rights due diligence. It aims to help you navigate the nuances of your future engagement efforts and pave the way to high-quality and human-centered processes. To access the following sections, access the tool here.
BEFORE YOU START
This section introduces stakeholder engagement. You will learn more about how sport and human rights connect, sport organisations and events' responsibility to conduct human rights due diligence, plus all the benefits and potential barriers to stakeholder engagement.
GETTING STARTED
This section provides recommendations to guide your planning and decision-making. This includes how to improve the way stakeholder engagement is done in sport, the key criteria that should underpin your engagement, and more on what meaningful, high-quality stakeholder engagement looks like in practice.
STEP-BY-STEP GUIDE
The guide helps you put all this into practice. It is designed for the leadership and staff of sports organisations and event hosts/organisers but can be used by other actors across sport. Each step features: questions to ask yourself, guidance, and examples.
RESOURCES
This section signposts further resources and documents to help you with stakeholder engagement, human rights due diligence and other key concepts. It includes tools developed by CSHR to help you through your journey towards responsible sport.
Previewing the step-by-step guide
Through its step-by-step guide, this tool helps you as you plan and start conducting meaningful stakeholder engagement with practical guidance, key questions and examples. To explore the different steps, access the tool here.
The first three steps of this guide are integrated in PART I (PLAN ENGAGEMENT).
Step 1 (Setting the foundations)
You will learn to set your objectives and assess prior commitments, clarify internal roles and your activities' structure and internal roles, ensure internal buy-in and communication, and align on resource allocation.
- 1.1. Identify your objectives
- 1.2. Recognise your overall responsibility and commitments
- 1.3. Map your organisation's activities and potential impact on affected persons
- 1.4. Ensure internal buy-in on stakeholder engagement
- 1.5. Align on resource allocation and bring in expertise
Step 2 (Mapping stakeholders)
You will learn to identify stakeholders (potentially) affected by your activities, prioritise stakeholders to engage with, anticipate their needs and move past barriers to engagement
- 2.1. Identify stakeholders (potentially) affected by your activities
- 2.2. Prioritise stakeholders to engage
- 2.3. Identify and address barriers to engagement
Step 3 (Planning)
You will learn to plan communication with stakeholders and align with stakeholders on parameters for your process.
- 3.1. Plan for communication with your identified stakeholders
- 3.2. Agree on parameters for your engagement process
The next step is featured in PART II (CONDUCT ENGAGEMENT).
Step 4 (Engaging)
You will learn to invite identified stakeholders, facilitate and manage the formal engagement process, maintain communication and build trust while monitoring the process and ensuring internal communication.
- 4.1. Invite stakeholders and get their informed consent
- 4.2. Manage and facilitate the formal engagement process
- 4.3. Monitor your process and maintain good internal communication
The final step is embedded in PART III (FOLLOW ENGAGEMENT).
Step 5 (Integrating findings)
You will learn to analyse, integrate and report on your findings, as well as to evaluate, follow up and communicate around your process.
- 5.1. Analyse and report on key findings and outputs from the engagement
- 5.2. Evaluate, communicate and follow up on your engagement process
PILOT THE TOOL
Would you like to take a first step towards conducting meaningful stakeholder engagement and integrating human rights due diligence in your organisation? CSHR stands ready to support you as you implement this tool. This tool aims to be a living document and to be updated based on emerging good practice and regulations. We are open to feedback and would also like to hear from you to help us populate this tool. For additional bespoke support or feedback, please reach out via our contact form.
SCOPE OF THE TOOL
This tool kicks off CSHR's work on meaningful engagement and serves as a basis for future supplements that provide detailed guidance for engaging with specific groups (e.g. athletes, fans, children, persons with disabilities, etc.), as such engagement often requires special training and preparation. We signpost further resources for engaging with specific groups and handling sensitive situations in the RESOURCES section. This project was initiated in Switzerland and to date, interviews have mostly been conducted with representatives and organisations located in the global North. We recognise we need to expand the geographic diversity of our research and engagement and aim to work directly with affected people, including people with lived experience in co-creating future guidance and refining the tool. We wish to thank all stakeholders who participated in developing the toolkit. Drafting was led by Lucy Amis and Marie Porchet, with the support of Alison Biscoe and Dr. Daniela Heerdt. Guido Battaglia, Alison Biscoe, and Marie Porchet were instrumental in developing and coordinating this initiative. Ingrid Beutler was also actively involved in this initiative.
