With reference to the UN Guiding Principles for Business and Human Rights, this White Paper explains the relationship between broadcasters and mega-sporting events (MSEs), identifies where human rights issues might arise, and discusses potential mechanisms which could be used – and in some cases already are being used – to address them.
Broadcasting plays an important role in MSEs. It is the conduit through which a global audience accesses such events. Opinions differ on the role broadcasters should take when faced with broadcasting events which take place in challenging human rights contexts. Some argue that broadcasters should use this role to raise awareness of human rights issues in the host country. Others say that broadcasting the events is a tacit endorsement of local Governments whose policies may have an adverse impact on local communities. There is also a view that broadcasting MSEs allows local athletes to reach a global audience and exercise their human right to sporting activity.
Read the report on IHRB's website.